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Wella
Packaing Design
Rebranding
Sun rise is the moment that everything begins. With fresh air it is a celebration, an expectation of a new beginning. It light activates your energy and brightens color. Wella’s scientific technology and accurate formulation ensure consistent hair color. Wella professional color will uplift you, with a change in hair color. Enduring beauty and healthy hair is no longer just a dream.
Design Process
Logo
I chose Philosopher as my base typeface. Its curve has a feeling of flowing hair. I used the lower case to give a welcoming image to the brand. By adjusting the curve at the end of the typeface, I wanted to a add modern vibe. Reducing the word professional to pro, and locating it on the top-right of wella elevates the meaning, and balances logotype.
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